Harmonia da Vila

History

Harmonia da Vila was born from a development consortium unusual for the size of its plot: SDI Desenvolvimento Imobiliárioi, Emoçõesi, Chequer & Chequer and Paes & Gregorii came together under the special-purpose company Segor to build, on a corner plot of just over two thousand square metres, the building the development itself presented as the newest high-end launch in Vila Madalenai. The project was approved by the Municipality in March 2019 and received its construction permit in September of the same year; construction was carried out by Exemplari. The architecture is by Jonas Birgeri.

• Concept: three programmes in a single tower — 195 m² flats, studios and commercial units — each with its own social hall, at an address three hundred metres from the metro station.
• Trivia: the plot is a corner lot, which is why the building has two streets: the development’s official address is Rua Harmonia, 1.201, but part of the market catalogues it by its frontage on Rua Senador César Lacerda Vergueiro, at number 250. The plot sits in a ZEU — an urban transformation structuring axis zone — the strip where the 2016 law authorises the city’s highest density precisely because of its proximity to the metro; that is what explains a building of this size on a block of houses and two-storey homes.

Architecture and aesthetics

A single, contemporary tower with strong vertical lines — the tallest piece on a block that, until then, was made up of low buildings. The architectural project is by Jonas Birgeri; the decoration of the common areas, by Carlos Rossii; the landscaping, by Martha Gaviãoi. The layout physically separates the building’s three audiences: the residential social hall and the party hall are on one side of the ground floor, the studios’ hall and laundry on the other, and the commercial units have their own entrance and restrooms, with no connection to the flats. The residential lifts are for exclusive access.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower, with two units per floor in the 195 m² residential plans. The building also includes studios of 23 to 44 m² and commercial units, with independent social halls.
• Sizes: 195 m² in the standard plan, in two configurations — 4 bedrooms, or 3 suites with an enlarged living room. Studios of 23 to 44 m². Commercial units of 32 m², which can be combined two or three at a time to form larger floor plates.
• Parking: 3 demarcated spaces in the 195 m² flat.
• Structural highlights: electrical load and drain installation for split-type air conditioning in all autonomous units; electrical point prepared for blind automation; exclusive access to the residential lifts; kitchen tap with single-lever mixer.
• Registry and parameters: plot of 2,034.81 m² declared by the development (tax lot of 1,916 m², corner) · 1 tower · 2 units per floor · private areas from 23 m² to 195 m² · new-building approval permit 2019/02527-00 and construction permit 2019/15118-00 · registry jurisdiction 10th São Paulo Property Registryi · zoning ZEU, Law 16.402/2016.

Leisure and facilities

• Adult pool
• Children’s pool
• Wet deck
• Outdoor lounge
• Lookout point
• Terrace
• Rest area
• Fitness
• Outdoor fitness area
• Dry sauna
• Shower
• Children’s playroom
• Games room
• Party hall
• Gourmet party hall
• Gourmet space
• Barbecue
• Residential social hall
• Bicycle storage
• Delivery area

Location and surroundings

Points of interest · distances in metres

Vila Madalena: the address

Two names for the same address

The plot sits on the border between Vila Madalena and Sumarezinho, and both names are legitimate. The postcode registers Sumarezinho; the high-end market treats the address as Vila Madalena. This entry adopts the name in common use and keeps the other for anyone searching by it.

Vila Madalenai is the neighbourhood where São Paulo decided to walk. Harmonia da Vila’s block sits on the high, residential stretch of Rua Harmonia, far from the core of bars and yet inside it: a tree-lined street with local traffic, with Vila Madalena Stationi three hundred metres away and, through it, the rest of the city. It is a grid of small plots, inherited from a subdivision that never anticipated a tower, which is why the neighbourhood’s standard is the 60 to 120 m² flat. The 2016 law opened a narrow exception along the metro axes — and Harmonia da Vila sits exactly within it.