Sete Vila Nova Conceição

History

Developed by Nortisi, with architecture and interiors by Studio Arthur Casasi and landscaping by Renata Tillii, Sete Vila Nova Conceição is a boutique building in Vila Nova Conceiçãoi, about 700 metres from Parque Ibirapuerai. There are very few units, one apartment per floor, with a raised ceiling height and flexible floor plans.

• Concept: the ultra-low-density boutique, with one resident per floor and the signature of Studio Arthur Casasi, in Vila Nova Conceição.

Architecture and aesthetics

On a 1,100 m² plot, Studio Arthur Casasi did the arithmetic the opposite way to what the market’s rule would demand: instead of multiplying units per slab, it left just one per floor — and spent the surplus on height and freedom of layout, with a raised ceiling and flexible typologies that allow for internal rearrangement. The result is a contained volume, of eight storeys over two basement levels, crowned by a duplex penthouse: the architecture does not announce itself through height, but through proportion. On the ground floor, part of the plot is given back to communal life, in an outdoor plaza landscaped by Renata Tillii. Architecture and interiors are by the same Studio Arthur Casasi — a rare alignment between skin and contents, and the reason the building reads from the inside out, from apartment to façade.

Aesthetics and scarcity

• Aesthetics: contemporary signature design, bearing the mark of Studio Arthur Casasi.

Technical specifications

• Towers and units: single tower (2 basement levels, ground floor and 8 storeys), 1,100 m² plot. Just 7 to 8 units: 6 standard apartments of 398 m² (1st to 6th floor) and 1 duplex penthouse of 620 m² (7th and 8th floor). One per floor.
• Floor areas: standard unit of 398 m² (4 suites, 5 parking spaces); duplex penthouse of 620 m² (4 suites, 6 parking spaces).
• Parking spaces: 5 spaces on the standard floor, 6 on the penthouse.
• Structural highlights: raised ceiling height and flexible floor plans.
• Registry and parameters: 1,100 m² plot · 1 tower · 8 storeys (2 basement levels and ground floor) · 7 to 8 units (1 per floor) · 4 suites · 5 to 6 parking spaces · registry jurisdiction 4º Registro de Imóveis de São Pauloi · ZEU zoning (Urban Transformation Structuring Axis) · 4x buildable-area ratio · unrestricted height limit.

Leisure and facilities

• Exclusivity (7 to 8 units)
• Top-end finishes
• Leisure facilities

Location and surroundings

Points of interest · distances in metres

Vila Nova Conceição: the address

Rua João Lourenço is a core street of Vila Nova Conceiçãoi: no passing trade, no traffic other than residents’. Number 577 falls on its most school-oriented stretch — the units of Escola Nova Lourençoi are just over a hundred metres away, and the morning run is done on foot, a detail that changes the value of the address for anyone with a child of school age. From here, Parque Ibirapuerai is less than six hundred metres away and the helipad of Hospital São Luizi just over three hundred; the rest of the neighbourhood — the tables of Afonso Braz, Praça Pereira Coutinhoi — is a short walk away. This is the kind of address where low density is not a brochure line: it is the condition of the street itself.