Park Avenue

History

By Ezteci with Fraihai, with architecture by Pablo Slemensoni, interiors by Fernanda Marquesi and landscaping by Alex Hanazakii, Park Avenue is in Moemai, with a permanent view of Parque Ibirapuerai, Clube Monte Líbanoi and Parque das Bicicletasi, 650 metres from the metro. It is one of the three “Park” developments in the batch, alongside Park Lane Ibirapuerai (also by Eztec) and Park Viewi.

• Concept: high-end living with a permanent view of Ibirapuerai, in Moema.
• Curiosities: the plant area is separated from the apartments, and the generator serves 100% of the building.

Architecture and aesthetics

One hundred and two metres tall: that’s where the design concept lies. On a 2,500 m² plot in an axis zone, with no height cap, Pablo Slemensoni designed a single tall tower rather than a wide block — and it is from that height, more than from the floor plans, that the building’s relationship with the horizon it took as its reason for being comes from. The rest of the project works in the same direction, resolving on the drawing board what is normally patched up afterwards: the plant area was taken out of the residential body, the social lifts come two per line, and the generator was sized for one hundred per cent of the building, not just the common areas. The floor plans range from 240 to 298 m² on the standard floor, with penthouses of 464 and 579 m². Interiors by Fernanda Marquesi and landscaping by Alex Hanazakii.

Aesthetics and scarcity

• Aesthetics: contemporary high-end.

Technical specifications

• Towers and units: single tower, 44 units, 102 m tall, 2 social lifts per line, with access control. Plot of 2,500 m².
• Floor areas: standard floor of 240 m² (3 suites, 4 parking spaces and storage) and 298 m² (4 suites, 4 parking spaces and storage); penthouses of 464 and 579 m² (4 suites, 6 parking spaces and storage).
• Parking: 4 parking spaces on the standard floor, 6 in the penthouses.
• Structural features: generator for 100% of the building, plant area separated from the apartments, and sustainable solutions.
• Registry and parameters: plot ≈2,500 m² · single tower · private areas of 240 and 298 m² (standard floor) and 464 and 579 m² (penthouses) · registry jurisdiction 14º Registro de Imóveis de São Pauloi · zoning ZEU · buildable potential 4x · unrestricted height limit.

Leisure and facilities

• Full leisure facilities for adults and children (details on request)

Location and surroundings

Points of interest · distances in metres

Moema: the address

Two names for the same address

The plot sits on the border between Moema and Indianópolis, and both names are legitimate. The postcode records Indianópolis; the high-end market treats the address as Moema. This entry adopts the name in common use and keeps the other for anyone searching by it.

What lies in front of this address isn’t residential fabric: it’s Clube Monte Líbanoi and Parque das Bicicletasi — two large, collectively used plots that don’t behave like land waiting to be developed — and, beyond them, Parque Ibirapuerai six hundred metres away. It’s a condition the map explains better than any description of the neighbourhood: the avenue-facing side looks onto open spaces, not the next tower. The corner provides the counterweight. Alameda dos Arapanési is a street in the Birds quadrant, tree-lined and used by residents, so that the building has an avenue to arrive by and an alameda to live on, one on each face. The rest is resolved on foot: Estação Moemai on Line 5 – Lilac four hundred and sixty metres away, Shopping Ibirapuerai at five hundred and sixty, a Friday and a Sunday market within eight hundred metres. It is the edge of Moemai that faces the park, where the neighbourhood stops being a residential block and becomes an avenue frontage — with the advantage of having an entire alameda on the other side of the corner.