PJM 923

History

PJM 923 is by Toca55i, a São Paulo developer that made signature architecture the starting point of every product. Here the author is Isay Weinfeldi, who signs both architecture and interiors; the landscaping is by Rodrigo Oliveirai and the visual identity is by Bijari. The plot measures 1,410 m² — an area that, for sixteen units of 580 m², imposes verticality and practically one residence per floor. The development’s name is the address itself reduced to three letters and a number, a gesture of sobriety consistent with the architect’s body of work, who in this same city designed the Fasano and whose international portfolio includes La Petite Afrique, in Monaco, and Le Pavillon, in New York. Construction is under way; the developer does not publish a delivery date, and the year is not fixed here while the building remains unfinished.

• Concept: a single author, from volume to finish. Architecture and interiors by Isay Weinfeldi across sixteen residences of a single floor area.
• Trivia: all typologies share the same area — 580 m² —, differing only in internal layout: the standard plan and the alternative plan bring 4 suites and 5 parking spaces, and the penthouse, with the same floor area, redistributes the programme into 3 suites and 4 parking spaces. It is a building of a single floor area, with three readings of it.

Architecture and aesthetics

Isay Weinfeldi‘s grammar is one of subtraction: clean volumes, few materials, and detail appearing where the hand touches rather than where the eye passes from afar. On the façade, the work lies in the rhythm and constructive detail — the development’s marketing material dedicates specific images to the “façade detail”, which indicates where the project wanted to be looked at. The pedestrian entrance is treated as a design episode, not as a mere utility. As architecture and interiors come from the same practice, the unit does not change vocabulary when crossing the apartment door. Landscaping by Rodrigo Oliveirai, a long-standing partner of the practice, and visual identity by Bijari.

Aesthetics and scarcity

Technical specifications

• Towers and units: 16 units across 15 floors, on a plot of 1,410 m².
• Sizes: 580 m² across all typologies — standard plan and alternative plan with 4 suites; penthouse with 3 suites.
• Parking: up to 5 spaces per unit; 5 in the standard and alternative plans, 4 in the penthouse.
• Structural highlights: 1,410 m² plot for sixteen units of a single floor area; architecture and interiors by the same author.
• Registry and parameters: plot 1,410 m² · 15 floors · 16 units · 3 and 4 suites · 4 to 5 parking spaces · private areas of 580 m² · registry jurisdiction 13th São Paulo Property Registryi · zoning ZM. (Under construction: registry parameters to be consolidated at completion registration.)

Leisure and facilities

• Gym
• Children’s playroom
• Sauna

Location and surroundings

Points of interest · distances in metres

Jardim Paulista: the address

Two names for the same address

The plot sits on the border between Jardim Paulista and Cerqueira César, and both names are legitimate. The postcode records Cerqueira César; the high-end market treats the address as Jardim Paulista. This entry adopts the name in common use and keeps the other for those who search for it.

The upper stretch of Rua Padre João Manueli, above Rua Estados Unidosi, is one of the most discreet stretches of Jardinsi — a narrow, tree-lined street, with low-unit-count buildings and almost no street-level retail. It is the exact opposite of Rua Oscar Freirei, a few blocks away: here one does not pass by chance, one arrives on purpose. This condition explains the product: whoever develops on this street is not competing for a shop window, but for privacy, and that is why the buildings come with large floor areas and low unit counts. Jardim Paulistai arrives here in its most residential version, with Avenida Brigadeiro Luís Antônioi and Avenida Paulistai as quick exits to the rest of the city and the neighbourhood’s dining density a short walk away — close enough to be convenient, far enough not to be noise.