Arthè Moema

History

From Fraihai, with architecture by Pablo Slemensoni, the Arthé Moema is a corner building on Avenida Juriti, designed to deliver two things Moemai values above all else: a view of Parque Ibirapuerai and absolute privacy for each apartment (one per floor, occupying the entire storey).

• Concept: total privacy as the premise, with the view of Ibirapuerai within reach of the window.
• Trivia: the corner position, on a full floor, gives each apartment a bow-like view over the park’s greenery.

Architecture and aesthetics

Pablo Slemensoni resolved the building through its layout: a single tower on a fifty-metre frontage, set on the corner, with a single apartment per floor. The architectural consequence is direct — each residence occupies the entire slab and receives frontage on more than one side, which gives the 364 m² floor plan openings in different orientations and places the greenery of Parque Ibirapuerai on the axis of the social rooms. The façade reads as high-end São Paulo architecture of the 2010s vintage: a continuous vertical volume, with no cut competing with the horizon. The interior design and landscaping projects are not publicly documented and are therefore not attributed here.

Aesthetics and scarcity

• Aesthetics: high-end, from the 2010s vintage.

Technical specifications

• Towers and units: a single tower, 21 storeys, 1 apartment per floor, 22 units.
• Sizes: standard floor of 364 m² (4 bedrooms); penthouse of 764 m².
• Parking: 5 spaces on the standard floor.
• Registry and parameters: plot 2,687 m² · frontage 50 m · 1 tower · 21 storeys · 1 per floor · 22 units · 4 bedrooms · 5 parking spaces · 3 lifts · private areas of 364 m² (standard) and 764 m² (penthouse) · registry jurisdiction 14º Registro de Imóveis de São Pauloi · zoning ZEU · buildable potential 4x · unrestricted height limit.

Leisure and facilities

• Pool and heated pool
• Multi-sports court
• Gymnastics room
• Sauna
• Function room
• Gourmet space
• Garden
• Kids’ space
• Changing room

Location and surroundings

Points of interest · distances in metres

Moema: the address

Two names for the same address

The plot sits on the border between Moema and Vila Uberabinha, and both names are legitimate. The postcode registers Vila Uberabinha; the high-end market treats the address as Moema. This entry adopts the name in common use and keeps the other for anyone searching by it.

Avenida Juriti runs through the core of Moema dos Pássaros — the quadrant where the streets swapped people’s names for bird names — and number 246 falls on the stretch where it is a resident’s street and nothing more: the shops only begin one block ahead, on Avenida Ibirapuerai, and the block keeps its wide pavement, closed tree canopy and a traditional school two hundred metres away. It is the half of Moemai that borders Vila Nova Conceiçãoi, the quietest in the neighbourhood, and the one that is fully resolved on foot: Estação Moemai on Line 5 – Lilac five minutes away, Shopping Ibirapuerai just beyond and Parque Ibirapuerai half a kilometre away — a distance that makes the park a late-afternoon routine rather than a Sunday outing. Those who live here cross Ibirapuera to shop and return to a street no one has a reason to cross.