Etmo Jardins

History

Etmo Jardins is Plaenge’s second launch in São Paulo. The developer, headquartered in Londrina and operating in nine cities across six states and in Chile, arrived in the São Paulo capital after more than five decades building in the South — and chose for its landing a street that is already a traditional high-end address. “It is the quiet Melo Alves street, two blocks from Oscar Freire and close to Avenida Paulista, that we chose to write a new chapter in São Paulo,” the company states in its official material, through managing partner Alexandre Fabian.

The plot is small for the ambition of the programme: 1,751 m² in the municipality’s tax register, in a stretch classified as ZEU — Zona de Eixo de Estruturação da Transformação Urbana (Urban Transformation Structuring Axis Zone), the band in which São Paulo law authorises (and encourages) densified verticalisation around transport corridors. It is this legal condition, not the developer’s taste, that explains why a tall tower could rise on a low-scale street: the same rule that released the height limit here is the one that will keep transforming the neighbourhood in the coming years.

• Concept: “lightness of the curves” — an architecture of curved lines on the façade and in the interiors, with floor-plan flexibility as a declared design premise.
• Curiosities: the developer maintains a public page tracking the status of the construction and does not fix, in the official material, a delivery year; the development is presented as a launch. The ground floor reserves a shop facing the street, and vehicle and pedestrian access is made through a shielded entrance on Doutor Melo Alves itself.

Architecture and aesthetics

The premise declared by the developer is the curve: it appears on the façade and returns in the interiors of the common areas, in an approach that avoids the dry orthogonality of the neighbourhood’s recent crop. Floor-plan flexibility is treated as a design attribute, not a sales option — almost every unit type has two or three factory-approved layout versions, including swaps between a suite and an intimate living room, an enlarged open kitchen and a wine cellar. The two smallest floor plans, of 120 and 121 m², come with a double-height ceiling, a solution that compensates for the size with volume of air rather than area.

The common programme is split into two tiers: a wellbeing ground floor — lobby, Residence Lounge, pet care, the Wellness Space with spa, hydromassage, float pool, dry and steam saunas, massage room and shower experience, all closed off by a contemplative garden — and, up high, the 16th floor, home to fitness, a functional space for yoga and pilates, adult and children’s pools, solarium and daybeds. Moving the pool to the middle of the tower instead of the ground floor is the direct response to the size of the plot.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower. The developer does not publish the total number of units or the number of storeys; the elevated leisure floor is stated at the 16th floor, and there is a basement garage with private storage units.
• Sizes: 120 and 121 m² with 2 suites and double-height ceiling; 181 and 192 m² with 3 suites; 219 m² garden unit with 3 suites; 277 m² with 4 suites (one floor-plan option with 3); 322 m² garden unit with 4 suites; and a 478 m² duplex with 4 suites, across two floors, with a private lift.
• Parking: 2 spaces in the 120 and 121 m² plans; 2 to 3 in the 181 and 192 m² plans, with storage unit; 3 in the 219 m² garden unit; 4 in the 277 and 322 m² plans and in the 478 m² duplex, all with private storage unit.
• Structural highlights: 1,751 m² plot · shielded entrance with vehicle and pedestrian access on Rua Doutor Melo Alves · ground-floor shop · private lift in the duplex · double-height ceiling in the 120 and 121 m² plans · private storage units in the basement.
• Registry and parameters: 1,751 m² plot · tax lot 013.017.0587 · ZEU zoning · registry authority 13º Registro de Imóveis de São Pauloi. (Launch: registry parameters to be consolidated upon the completion registration.)

Leisure and facilities

• Lobby
• Residence Lounge
• Pet care and pet place
• Wellness Space
• Spa with hydromassage and float pool
• Dry sauna and steam sauna
• Massage room
• Shower experience
• Contemplative garden
• Fitness
• Functional space for yoga and pilates
• Outdoor functional space
• Pool
• Children’s pool
• Solarium and daybeds
• Bicycle rack
• Delivery room
• Private storage units

Location and surroundings

Points of interest · distances in metres

Cerqueira César: the address

Rua Doutor Melo Alves crosses the stretch where Cerqueira Césari and Jardinsi stop being two neighbourhoods and become a single address: on one side, Avenida Paulistai and the density of services it draws; on the other, two blocks further on, Rua Oscar Freirei and the designer retail that gave the region its name in the city’s imagination. The postcode registers number 228 in Cerqueira César; the market, the developer and the development’s own name say Jardins — both things are true and describe the same pavement. The street itself is among the quietest in the quadrant, tree-lined and with local traffic only, which explains why it has concentrated high-end residential buildings for decades, unlike the retail that occupies the cross streets.