JL Life by Design
In Vila Nova Conceição, a stone's throw from Praça Pereira Coutinho, a building with a single apartment per floor, crowned by a 360-degree rooftop.
Rua João Lourenço, 779 · Vila Nova Conceição, São Paulo/SP · CEP 04508-031
- 3–4 suites
- 247–248 m²
- 4 parking spaces
- Completion
- 2019
- Floors
- 19
- Units
- 18
- Per floor
- 1
History
Developed by Setin, built by Barbara Engenharia, designed by MCAA, with landscaping by Benedito Abbud and interiors by João Armentano, the JL Life by Design is a high-end address in Vila Nova Conceição, anchored between the greenery of Parque Ibirapuera and Praça Pereira Coutinho, with signature tables such as Kinoshita and Josephine a block away. A single apartment per floor and a panoramic rooftop give the measure of the project: low density on the scale of a private harbour.
- Concept: low-density high-end living, one apartment per floor, crowned by a 360-degree rooftop.
- Curiosities: the surroundings form a dining route, with Kinoshita, Clos de Tapas and Josephine a block away.
Architecture and aesthetics
Contemporary lines in glass, steel and wood, with aluminium brise-soleil in a corten finish covering the face of the terraces — the element resolves two things at once: it gives the façade character and it gives back privacy to balconies that, in a building with one apartment per floor, look out over the whole neighbourhood. The building ends in a 360-degree rooftop, and that is where the massing justifies itself: nineteen floors on a low-scale street deliver, at the top, the horizon the street does not have. Architecture by MCAA, interiors by João Armentano and landscaping by Benedito Abbud.
Aesthetics and scarcity
- Aesthetics: contemporary high-end.
Rarity
Technical specifications
- Towers and units: single tower, 19 floors, one per floor, 18 units. Plot of 1,124 m², built area of 8,467 m².
- Areas: standard unit from 247 to 248 m² (3 to 4 en-suites, 4 parking spaces); penthouse of 438 m²; duplex penthouse of 388 m².
- Parking spaces: 4 spaces.
- Structural highlights: gourmet terrace, full staff quarters and automation.
- Registry and parameters: plot 1,125 m² · 1 tower · 19 floors · 1 unit per floor · 18 units · private areas from 247 to 248 m² (standard), 388 m² (duplex penthouse) and 438 m² (penthouse) · registry jurisdiction 4º Registro de Imóveis de São Paulo · ZEU zoning · buildable ratio 4x · unrestricted height limit.
Leisure and facilities
- Indoor pool with spa
- Life Fitness gym
- Function room with support staff
- Children’s playroom
- Playground
- 360-degree rooftop
Location and surroundings
Points of interest · distances in metres
Park
- Parque Ibirapuera771 m
Shopping
- Shopping JK Iguatemi1,203 m
Street market
- Feira Vila Nova ConceiçãoTuesday · Tuesday698 m
- Feira Rua Clodomiro AmazonasThursday769 m
Private school
- Escola Nova LourençoUnit IV · Secondary School217 m
- Escola Nova LourençoUnit III · Early Years218 m
State school
- Martim FranciscoPrimary / Secondary School333 m
- Aristides de CastroPrimary School463 m
Helipad
- Edifício Corporate Park195 m
- Hospital São Luiz194 m
Vila Nova Conceição: the address
Rua João Lourenço crosses Vila Nova Conceição from end to end and changes character along the way: it starts residential, on the block by the park, and ends — at number 779, where this building stands — already brushing up against the office fringe the neighbourhood shares with Itaim Bibi and Vila Olímpia. Hence the unusual neighbourhood for a low-density address: Hospital São Luiz and a corporate helipad less than two hundred metres away, Shopping JK Iguatemi a little over a kilometre away, and the tables of Clos de Tapas and Josephine a block away. Parque Ibirapuera sits seven hundred and seventy metres away — close enough to walk to, far enough to make clear that the choice here was a different one: to be within walking distance of work, not of the lawn.
In the Fragata Clube
Conception & construction
The conception of the project, the decisions taken on site and the stories that never reach the sales material. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Curiosities
Details of finishing, layouts and the building’s trump cards that only those who know it from the inside are aware of. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Residents & behind the scenes
The profile of those who chose this address and the community that formed here. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Internal intelligence
The real sales history of the address, the reading of appreciation and liquidity, and everything Fragata follows closely about the life of each building. Information reserved for the Club — available to buyers and residents in conversation with their advisor.
Taxes & fees · of the purchase price
Reference rates on the unit value. The exact calculation, with the registry brackets for the case, comes with your advisor's proposal.
Simulator · Fragata Clube
Estimated payment
R$ 19.123/month
Amount financed
R$ 1.750.000
Down payment
R$ 750.000
Relationship rate 0,99% a.m. · Tabela Price (constant-payment amortization) · indicative figures.
Reference terms, subject to credit analysis and the profile of each deal. Tabela Price · indicative figures.




