HAY Itaim

History

From RFMi with JLJ, with architecture by Vicente Montanoi (J-VM Arquitetos), HAY Itaim is a boutique residential building in the heart of Itaimi, with one flat per floor and low density. The decision that defines the development was taken against the maths of the plot: it is a 1,106 m² corner lot in the city’s most sought-after neighbourhood, and the developer chose to build thirteen residences there, not thirty. A discreet prow, anchored between Parque do Povoi and Iguatemii.

• Concept: the low-density boutique building with a signature team, in Itaimi.

Architecture and aesthetics

The building’s gesture lies in the section, not the façade. On a corner plot between Rua Pedroso Alvarenga and Rua Pais de Araújo, the project verticalises the programme rather than spreading it out: fourteen floors, one flat per floor, and three unit types stacked on the same vertical line — the standard unit of 262 m², the Maison of 451 m² and the duplex penthouse of 674 m². Each floor plate belongs to one family, so the lift lobby is the front door of the home, and the difference between units comes from their height, not from a rearranged floor plan. Landscaping by Alex Hanazakii and interiors of the common areas by João Armentanoi — the signature team is concentrated on the ground floor and the leisure areas, where residents receive guests. The façade’s design language is not described in the building’s public material and, for that reason, is not characterised here.

Aesthetics and scarcity

• Aesthetics: contemporary high-end.

Technical specifications

• Towers and units: single tower, 14 floors, 13 units (1 Maison, 12 standard and 1 penthouse), one per floor. Total area of 6,377 m².
• Sizes: standard unit of 262 m² (3 suites, 3 parking spaces); Maison of 451 m²; duplex penthouse of 674 m².
• Parking: 3 spaces in the standard unit.
• Structural highlights: low density, with landscaping by Alex Hanazaki and common areas by João Armentano.
• Registry and parameters: plot 326 m² · 1 tower · 14 floors · 1 unit per floor · 13 units · 3 bedrooms · 3 parking spaces · private areas of 262 m² (standard), 451 m² (Maison) and 674 m² (duplex penthouse) · registry jurisdiction 4th São Paulo Property Registryi · zoning ZEU (Urban Transformation Structuring Axis) · buildable ratio 4x · unrestricted height limit.

Leisure and facilities

• Heated adult and children’s pool
• Solarium and lounge
• LifeFitness gym
• Massage room and spa
• Pilates
• Children’s playroom
• Playground
• Pet place
• Delivery space
• 24-hour security

Location and surroundings

Points of interest · distances in metres

Itaim Bibi: the address

Rua Pedroso Alvarenga runs parallel to Faria Limai through the most lived-in core of Itaimi — the part of the neighbourhood made for walking. From number 1111, it is a walk to the city’s largest concentration of fine dining, which occupies the surrounding streets and fills the pavements at night; Iguatemii is less than nine hundred metres away and Parque do Povoi a little over seven hundred. This is an urban address by choice: whoever lives here was not looking for the silence of a dead-end street, but to step outside and already be at the table.