Loft São Paulo III

History

The Loft São Paulo III is the third building in a named line — the Loft São Paulo brand, launched jointly by Stani and Bolsa de Imóveisi in the late 1990s and signed, from first to last, by architect João Armentanoi. The series has four addresses and a short, dense timeline: the I in 2000, in Jardim Guedalai; the II and the III in 2002, both in Cerqueira César; the IV in 2003, in Itaim Bibii. The building on Alameda Tietê is the only one in the line born in the heart of the Jardinsi. Later the house itself extended the brand with the Grand Loft and the Grand Loft II, also by Armentano — and Yunyi lists the Loft SP III in its portfolio of completed residential properties.

• Concept: raw space. The apartment is delivered as a volume, not as a fixed floor plan: generous ceiling height and a customisable layout, so the resident can design the internal division. It is the opposite of the prevailing logic of the São Paulo market at the turn of the century, which sold fixed floor plans and bedroom counts.
• Curiosities: the line was born from a direct reading of the New York lofts — the industrial warehouses of SoHo converted into homes — and the development even took that reference literally in one of the following buildings, the Grand Loft, whose project was overseen by the New York architect Joseph Pell Lombardi. The Alameda Tietê plot is 1,094 m² and the base structure occupies about 40% of it: the rest was left open, and the tower rose slender.

Architecture and aesthetics

A single, slender tower over a low base structure. The municipality’s aerial photogrammetric survey measures the roof slab at about 64 metres above ground, with a technical volume reaching 71 — and the tower’s footprint is just 288 m², a little over a quarter of the plot. It is a needle-like layout: little support on the ground, plenty of air around it, and the consequence is what the product promised — large windows on more than one face and cross-lighting in floor plans ranging from 83 to 174 m². The unit types include penthouses, and Armentano’s design treats ceiling height as raw material: where the market of the time lowered ceilings to squeeze in an extra storey, here the internal height is the selling point.

Aesthetics and scarcity

Technical specifications

• Towers and units: 1 tower.
• Floor areas: 83 to 174 m², with 3-bedroom floor plans and 4-bedroom options; penthouse types are available.
• Parking: 3.
• Structural highlights: raw space concept with an open floor plan and customisable layout; high ceilings; a tower with a reduced footprint (288 m²) over a base structure covering about 40% of the plot.
• Registration and parameters: 1,094 m² plot · 1 tower · measured height of about 64 m up to the roof · private areas of 83 to 174 m² · 3 parking spaces · handover 2002 · registered under 13º Registro de Imóveis de São Pauloi (Cerqueira César subdistrict) · ZC zoning, Law 16.402/2016.

Location and surroundings

Points of interest · distances in metres

Cerqueira César: the address

Cerqueira Césari is the district the market almost never calls by name — it’s sold as Jardinsi, and that’s no mistake: this is where the label begins. Alameda Tietê runs parallel to Rua Oscar Freirei and Alameda Francai, and number 208 falls on the block between Rua Augusta and Rua Haddock Lobo, in a stretch where the city changes texture at every corner: on one side the shop windows and galleries that made the neighbourhood’s name, on the other the tree-lined residential heart left over from the original grid. The street shops and tables are within walking distance; by car, Avenida Paulistai and Club Athletico Paulistanoi are a few minutes away. It is a metro address — Oscar Freirei and Consolaçãoi serve the quadrant — and one of scarce land: the block has been built out for decades.