Signature · Developer · São Paulo
Senna
Ayrton Senna's legacy turned into a top-of-the-range brand — the licensed signature that names the tallest residential building in the world.
Who they are
Senna is the brand that licenses the name and the universe of racing driver Ayrton Senna for high-end products. In real estate, it lends its signature to Senna Tower, in Balneário Camboriú, developed by FG — the building announced to be the tallest exclusively residential building in the world. The brand operates through licensing: it does not develop or build, but lends the symbolic capital of the legacy to the development.
The institutional profile of the licensing entity is not yet documented here from a stable primary source, and is therefore not described beyond this.
Signatures in the portfolio
No development in the collection carries this signature yet — it is here for the weight of the name in São Paulo's high end.
