Signature · Developer
J. Safra Properties
The Safra group's real estate arm — and Cyrela's partner in the two tallest residential towers announced for São Paulo.
Who it is
J. Safra Properties is the real estate arm of the Safra group, active in ultra-high-end corporate and residential developments. In the archive it always appears in the same role: Cyrela‘s partner in the two tallest projects in the portfolio, both anchored in an international design label.
Product vision
- Positioning: ultra-high-end residential and corporate, in large-scale operations and in partnership with market developers.
- Differentiators: the recurring partnership with Cyrela and the endorsement of international labels as the product’s signature.
Launches
- Epic by Pininfarina — Jardim Europa, with Cyrela and design by Pininfarina, the Italian studio behind Ferrari and Maserati; born to be the tallest residential tower in São Paulo, at around 210 metres.
- Vista Cyrela by Armani Casa — Jardim Guedala, with Cyrela and curation and interiors by Armani/Casa: two 206-metre towers next to the Jockey Club, announced in October 2024.
Signatures in the portfolio
No development in the collection carries this signature yet — it is here for the weight of the name in São Paulo's high end.

